WillyPush - Web and PWA Push Notifications

WillyPush

Smart push notifications for websites, PWAs and e-commerce

WillyPush lets you reach users and customers directly through their browser, with no app to install, without relying on email or SMS. This Italian solution lets you send targeted, measurable and automated messages to people who have already visited your website or PWA, with explicit browser consent and a privacy-first approach.

No app. High visibility.

Web push notifications appear on desktop and mobile like native messages, without app stores or complex installations.

Part of the AICOMLOGIC ecosystem

WillyPush is a dedicated product, separate from Cantica® / Voice Ordering, but designed to integrate with Vorreiordinare, VorreiMenu and your digital systems.

The challenge

Email, SMS and traditional messages are no longer enough

Email is increasingly overlooked, SMS is costly and regulated, and social reach is declining. Businesses lose traffic, repeat orders, abandoned-cart conversions and sales opportunities. Without an immediate, direct channel, each website visit risks being the last.
WillyPush - Web and PWA Push Notifications

The solution

Immediate, measurable and automated notifications

WillyPush delivers the right message to the right person at the right time: promotions, updates, order reminders, menu news or service alerts. Replace generic spam with segmentation, triggers and personalisation for campaigns that respect users and convert more effectively.
WillyPush - Web and PWA Push Notifications

How it works

Three steps to enable push notifications on your website

WillyPush script, plugin and API installation

1. Install a script, plugin or API integration

Get started quickly with a JavaScript snippet, a plugin for popular CMS platforms or REST API integration for custom projects and PWAs.
Browser consent for WillyPush notifications

2. Gain subscribers through browser consent

Users accept notifications through the browser’s native prompt (Push API). No app is needed, just explicit permission that can be withdrawn at any time.
Manual and automated WillyPush notifications

3. Send manually or automatically

Use the Italian-language dashboard to send campaigns, configure automation and triggers (such as abandoned carts, new articles or venue reopenings) and monitor results.

Features

Everything you need to manage push notifications yourself

WillyPush - Web and PWA Push Notifications
WillyPush

Italian-language dashboard

A clear interface for creating campaigns and viewing subscribers, delivery statistics and clicks. Designed for marketing teams, restaurateurs and agencies without advanced technical skills.

WillyPush - Web and PWA Push Notifications
WillyPush

Segmentation

Group subscribers by behaviour, pages visited, tags or custom lists. Send relevant messages instead of generic broadcasts.

WillyPush - Web and PWA Push Notifications
WillyPush

Triggers and automation

Automate notifications for events such as new products, flash promotions, reservation reminders and repeat orders. Connect workflows to CRM, e-commerce and management systems.

WillyPush - Web and PWA Push Notifications
WillyPush

REST API

Integrate WillyPush into custom websites, SaaS products and multi-tenant platforms, with developer documentation and webhooks for external automation.

WillyPush - Web and PWA Push Notifications
WillyPush

Advanced automation

Connect Zapier-style workflows, multi-step rules and scheduled notifications. Ideal for e-commerce, newsrooms and agencies managing multiple clients.

WillyPush - Web and PWA Push Notifications
WillyPush

E2EE and Zero-Knowledge security

E2EE Basic to protect sensitive content, with zero-knowledge options for advanced scenarios. Data is handled with a privacy-first approach and hosted in the EU.

Use Cases

Who WillyPush is for

E-commerce

Cart recovery, flash offers, order tracking and product launches without SMS costs.

Restaurants and venues

Daily menus, happy hours, events and promotions for people who have ordered with Vorreiordinare or visited your website.

News and blogs

New article alerts, breaking news and premium content for regular readers.

SaaS and platforms

Onboarding, feature releases, planned maintenance and engagement for free or trial users.

Web agencies

Multi-site management, white-label services and client campaigns with clear reports and quick setup.
WillyPush - Web and PWA Push Notifications

Technology and security

Push API, Service Worker and privacy by design

WillyPush uses the web standards Push API and Service Worker: technologies supported by modern browsers for reliable website and PWA notifications. Data is handled through infrastructure in the European Union. Message titles, body text, icons and destination links can be customised.

For advanced requirements: E2EE Basic encryption and zero-knowledgemodes keep communication content under your control while respecting GDPR requirements.

  • No app to publish in app stores
  • Consent and withdrawal managed by the browser
  • Integration with CRM, management systems and automation
WillyPush - Web and PWA Push Notifications

AICOMLOGIC ecosystem

Another channel for your digital projects

WillyPush works alongside your existing software. Connect push notifications to Vorreiordinare.it for repeat orders and promotions, to VorreiMenu.it for menu updates, or to custom websites and management systems through APIs. AICOMLOGIC supports your omnichannel strategy for hospitality and beyond.
WillyPush - Web and PWA Push Notifications

Ready to add push notifications to your project?

Let’s discuss your website, e-commerce store or PWA. We’ll show you how to integrate WillyPush in a few steps, with support from the AICOMLOGIC team.
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Willypush.it is marketed in Italy by Aicomlogic S.r.l.s. The product is developed by Vorrei Group S.r.l.